SIMPLE HEURISTICS: BBS Call for Multiple Book Review

Below is the abstract of the Precis of a book that will shortly be circulated for Multiple Book Review in Behavioral and Brain Sciences (BBS): SIMPLE HEURISTICS THAT MAKE US SMART: BBS MULTIPLE BOOK REVIEW Gerd Gigerenzer, Peter M. Todd, and the ABC Research Group, This book has been accepted for a muliple book review to be published in Behavioral and Brain Sciences (BBS), an international, interdisciplinary journal providing Open Peer Commentary on important and controversial current research in the biobehavioral and cognitive sciences. Reviewers must be BBS Associates or nominated by a BBS Associate. (All prior BBS referees, editors, authors, and commentators are also equivalent to Associates.) To be considered as a reviewer for this article, to suggest other appropriate reviewers, or for information about how to become a BBS Associate, please send EMAIL to, BEFORE September 20, 1999: bbs(a)cogsci.soton.ac.uk or write to [PLEASE NOTE SLIGHTLY CHANGED ADDRESS]: Behavioral and Brain Sciences ECS: New Zepler Building University of Southampton Highfield, Southampton SO17 1BJ UNITED KINGDOM http://www.princeton.edu/~harnad/bbs/ http://www.cogsci.soton.ac.uk/bbs/ If you are not a BBS Associate, please send your CV and the name of a BBS Associate (there are currently over 10,000 worldwide) who is familiar with your work. All past BBS authors, referees and commentators are eligible to become BBS Associates. To help us put together a balanced list of reviewers, please give some indication of the aspects of the topic on which you would bring your areas of expertise to bear if you were selected as a reviewer. An electronic draft of the full text is available for inspection with a WWW browser according to the instructions that follow after the abstract. Please also specify (1) If you need the book (2) whether you can make it by the deadline of December 10, 1999. Please note that it is the book, not the Precis, that is to be reviewed. It would be helpful if you indicated in your reply whether you already have the book or would require a copy. _____________________________________________________________ Precis of Simple Heuristics That Make Us Smart BBS MULTIPLE BOOK REVIEW Simple Heuristics That Make Us Smart, was published by Oxford University Press 1999. Peter M. Todd & Gerd Gigerenzer Center for Adaptive Behavior and Cognition Max Planck Institute for Human Development Lentzeallee 94, 14195 Berlin, Germany ptodd(a)mpib-berlin.mpg.de gigerenzer(a)mpib-berlin.mpg.de http://www.mpib-berlin.mpg.de/abc ABSTRACT: How can anyone be rational in a world where knowledge is limited, time is pressing, and deep thought is often an unattainable luxury? Traditional models of unbounded rationality and optimization in cognitive science, economics, and animal behavior have tended to view decision-makers as possessing supernatural powers of reason, limitless knowledge, and endless time. But understanding decisions in the real world requires a more psychologically plausible notion of bounded rationality. In "Simple heuristics that make us smart", we explore fast and frugal heuristics--simple rules in the mind's adaptive toolbox for making decisions with realistic mental resources. These heuristics can enable both living organisms and artificial systems to make smart choices quickly and with a minimum of information by exploiting the way that information is structured in particular environments. In this precis, we show how simple building blocks that control information search, stop search, and make decisions can be put together to form classes of heuristics, including: ignorance-based and one-reason decision making for choice, elimination models for categorization, and satisficing heuristics for sequential search. These simple heuristics perform comparably to more complex algorithms, particularly when generalizing to new data--that is, simplicity leads to robustness. We present evidence regarding when people use simple heuristics and describe the challenges to be addressed by this research program. KEYWORDS: Bounded rationality, heuristics, decision making, simplicity, robustness, limited information search, satisficing, ignorance-based reasoning, elimination models, environment structure, adaptive toolbox ____________________________________________________________ To help you decide whether you would be an appropriate commentator for this article, an electronic draft is retrievable from the World Wide Web or by anonymous ftp from the US or UK BBS Archive. Ftp instructions follow below. Please do not prepare a commentary on this draft. Just let us know, after having inspected it, what relevant expertise you feel you would bring to bear on what aspect of the article. The URLs you can use to get to the BBS Archive: http://www.princeton.edu/~harnad/bbs/ http://www.cogsci.soton.ac.uk/bbs/Archive/bbs.todd.html *** FIVE IMPORTANT ANNOUNCEMENTS *** ------------------------------------------------------------------ (1) There have been some very important developments in the area of Web archiving of scientific papers very recently. Please see: Science: http://www.cogsci.soton.ac.uk/~harnad/science.html Nature: http://www.cogsci.soton.ac.uk/~harnad/nature.html American Scientist: http://www.cogsci.soton.ac.uk/~harnad/amlet.html Chronicle of Higher Education: http://www.chronicle.com/free/v45/i04/04a02901.htm --------------------------------------------------------------------- (2) All authors in the biobehavioral and cognitive sciences are strongly encouraged to archive all their papers (on their Home-Servers as well as) on CogPrints: http://cogprints.soton.ac.uk/ It is extremely simple to do so and will make all of our papers available to all of us everywhere at no cost to anyone. --------------------------------------------------------------------- (3) BBS has a new policy of accepting submissions electronically. Authors can specify whether they would like their submissions archived publicly during refereeing in the BBS under-refereeing Archive, or in a referees-only, non-public archive. Upon acceptance, preprints of final drafts are moved to the public BBS Archive: ftp://ftp.princeton.edu/pub/harnad/BBS/.WWW/index.html http://www.cogsci.soton.ac.uk/bbs/Archive/ -------------------------------------------------------------------- (4) BBS has expanded its annual page quota and is now appearing bimonthly, so the service of Open Peer Commentary can now be be offered to more target articles. The BBS refereeing procedure is also going to be considerably faster with the new electronic submission and processing procedures. Authors are invited to submit papers to: Email: bbs(a)cogsci.soton.ac.uk Web: http://cogprints.soton.ac.uk http://bbs.cogsci.soton.ac.uk/ INSTRUCTIONS FOR AUTHORS: http://www.princeton.edu/~harnad/bbs/instructions.for.authors.html http://www.cogsci.soton.ac.uk/bbs/instructions.for.authors.html --------------------------------------------------------------------- (5) Call for Book Nominations for BBS Multiple Book Review In the past, Behavioral and Brain Sciences (BBS) journal had only been able to do 1-2 BBS multiple book treatments per year, because of our limited annual page quota. BBS's new expanded page quota will make it possible for us to increase the number of books we treat per year, so this is an excellent time for BBS Associates and biobehavioral/cognitive scientists in general to nominate books you would like to see accorded BBS multiple book review. (Authors may self-nominate, but books can only be selected on the basis of multiple nominations.) It would be very helpful if you indicated in what way a BBS Multiple Book Review of the book(s) you nominate would be useful to the field (and of course a rich list of potential reviewers would be the best evidence of its potential impact!).